Gen-Ji-Mai Quick Cooking Brown Rice, 4.40 Pound

• This rice leaves a milder, sweeter flavor…even the kids will love it!
• It has a softer, less chewy texture than regular brown rice!
• It decreases cooking time by 20%! Who doesn’t want that!?

Feeding the whole family?

• Put 2 cups of rice into a pot, add 2 ¾ cups water and stir lightly.
• Let it stand for 30 minutes.
• cover pot and bring to boil over high heat. Reduce to low and simmer for 25 minutes. Remove from heat and let stand covered for 15 min, then serve.

A wonder food whose history dates back thousands of years, Planet Rice and Gen-Ji-Mai products are grown in California’s rice country and are gluten-free and packed with all natural, whole grain nutrition to help keep you and your family in top form.

Try Planet Rice and Gen-Ji-Mai products and we think you’ll agree – our rice is simply out of this world!

• IT COOKS REALLY FAST – it’s not only superior in taste, but through a proprietary technique, this rice cooks faster while retaining all its taste and nutrients.
• IT TASTES REALLY GOOD THE SECOND DAY, TOO – many of our customers buy in bulk and cook in bulk. Get all your meals done for the week with rice that tastes great all week long.
• YOUR KIDS WILL LOVE IT AS MUCH AS YOU DO – Our rice is not only delicious, but healthy, too. For all those vegans and paleo eaters out there, sprouted rice could be your answer!